What are Google AI Max campaigns?
Google AI Max is a next-generation campaign setting that applies Google’s latest artificial intelligence technology to Search campaigns. It builds on the foundations of traditional Search and Performance Max (PMax) campaigns by introducing AI-powered targeting, creative optimisation, and real-time adjustment features that help advertisers reach more relevant customers while maximising performance.
AI Max enhances Search campaigns with tools like:
- Expanded query matching that finds new, high-intent searches beyond your existing keyword list.
- Dynamic text asset creation that adjusts headlines and descriptions based on user intent and contextual signals.
- Intelligent landing page routing so users are sent to the most relevant page on your site based on the query
In essence, AI Max brings powerful automation and deeper relevance to Search campaigns, helping advertisers capture more demand and drive better results.
How AI Max and Smart Bidding work together to increase conversions
AI Max strengthens Smart Bidding by giving Google’s algorithms more signals and opportunities to optimise toward conversions. Instead of bidding the same way across all searches, Smart Bidding automatically adjusts bids in real time based on factors such as search intent, device, location, time of day, and predicted likelihood to convert.
By expanding beyond strict keyword matching, AI Max uncovers high-intent searches that traditional campaigns may miss. Smart Bidding can then prioritise these opportunities by bidding more aggressively when conversion probability is higher and reducing spend on lower-value traffic, helping advertisers increase conversion volume while maintaining efficiency and control.
The key differences between AI Max Search campaigns and traditional Search campaigns are outlined below:
Why Leadzai partners should adopt AI Max campaigns
Leadzai’s support for AI Max gives partners several important benefits:
- Deeper reach and intent capture. AI Max helps unlock additional conversion opportunities as new high-intent searches emerge.
- Smarter creative adaptation. By dynamically generating and optimising ad assets, campaigns stay more aligned with user intent and thus drive more engagement.
- Seamless integration with platform automation. AI Max works with Leadzai’s automation layer so agencies can launch and manage advanced campaigns with less manual intervention.
Together, these capabilities help agency partners deliver improved campaign outcomes for SMB clients while reducing ongoing optimisation workload.
How AI Max Works in Leadzai
Activating AI Max in Leadzai is straightforward:
- Create or open an existing Google Search campaign.
- Navigate to the campaign’s settings panel.
- Locate the Advanced Options section under Ads & Keywords.
- Enable the Google AI Max toggle to turn on the feature.
Once enabled, AI Max uses Google’s real-time AI signals to tailor campaign delivery, creative assets, and landing page choices based on search intent and performance trends. This makes campaigns more adaptive without sacrificing transparency or advertiser control.
Best practices for getting started
To help your AI Max campaigns succeed from day one, consider the following:
- Provide high-quality assets. Rich and varied headlines, descriptions, and landing pages give the AI more to work with and improve relevance across queries.
- Use clear conversion goals. Define what matters most for your SMB clients (leads, sales, sign-ups), so AI Max can optimise toward those outcomes.
- Monitor early performance. While AI specialises in adaptation, reviewing results early helps you refine settings and signals for improved results.
What's next for AI Max in Leadzai
Support for AI Max marks a meaningful step forward in Leadzai’s platform capabilities. In future releases, we’ll continue improving integration, reporting, and tools that help agencies leverage AI-driven campaign types more effectively.
For questions about activating AI Max or optimising alongside your existing campaign strategies, reach out to your Leadzai Partner Manager.
