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Dear Partners,
We’re excited to share the launch of our latest product features with you!
PULSE CHECK
Pulse Check is Leadzai's newest dashboard feature to ensure your team can manage your customers’ campaigns at scale by identifying the campaigns that need attention and specifying clear actions.
What does it do and how does it benefit me?
Pulse Check organizes your campaigns into distinct segments that need attention, so you can always prioritize your actions on the platform.
With Pulse Check you can now see:
- Campaigns and Ads with Network Issues
- Campaigns with Zero Clicks in the past 5 days
- Underperforming Campaigns
- The feature includes all the relevant campaign details, so you can take action where needed.
- Coming soon: downloadable reports!
What does this mean?
- Greater transparency
- Speedier resolution times
- No more manual spreadsheets
- Better results
Where and how can I use it?
Pulse Check was released as a Public Beta. To enable the Pulse Check:
- Navigate to your user profile in your Leadzai Account
- Select Beta features
- Toggle “Pulse Check” to ON
Other exciting features in June Release:
New Campaign Pacing Formula
- Our newest formula module constantly evaluates recent history for better pacing and performance.
- Every day, we evaluate the last 28-days performance to adjust the financial information sent to the network to get the best possible pacing.
- Fewer opportunities for rollover to accumulate as campaign immediately benefits from historical performance insights
Automatic Keyword Insertions
- Automatically customizes headlines by dynamically inserting keywords that match user searches
- Enhances ad relevance by dynamically inserting keywords
- Improves Ad Quality - directly addresses "poor" ad strength ratings by making ads more relevant
- Increases Ad Visibility - higher quality ads are prioritized by networks, increasing chances of being seen
- Boosts Performance - Drives better click-through rates (CTR) and conversions
Note: We have revised all Google RSA from active campaigns to add a keyword insertion, so all existing campaigns are improved by this update.
Updates to the Map Marker
- An upgrade in the way campaign locations are displayed in our UI from a single map pin to a clear geographical outline
- Immediate visual clarity on campaign scope
- Enhances confidence in targeting by showing precise boundaries
- Streamlines campaign setup and editing necessities
Partner-Level Configuration for Default Target Languages
- Operational improvement to allow for multiple default targeting languages.
Ad Image Selection Improved Usability
- Selector updated to give preference to expected aspect ratio images.
- Easier crop process with UI assuming the expected ratio.
Ad Images on Campaign Reports
- Images of Carousel Ads in Instagram and Facebook now appear directly within the campaign reports
- View images of all ads within the platform reports and in the PDF downloads
New Vertical Similarity Matcher
- Maps custom categories into a Leadzai known vertical
- Resulting in more accurate content, copy, images and price.
We are thrilled to continue to deliver features that will improve your work with Leadzai and deliver better results.
Thank you for being such a valuable partner, and we look forward to hearing your feedback!
The Leadzai Team
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