Our November Product Release is here!
We're excited to present to you the latest roundup of product improvements at Leadzai!
Leads: Detailed Conversion Tracking
- When conversion tracking is installed, we now store details about WebForms submissions and intents (clicks) on Emails, Phone Calls and WhatsApp for you to prove value to your customers.
- These details are available in-platform in the campaign dashboard under "Leads" and can be downloaded using the UI report download.
- Conversion details can also be accessed via API using the new Conversion Details endpoint.
Meta: Continuous improvements
- Meta Video Ads can now automatically generate a Thumbnail preview through the “Capture” function when a video is uploaded without a Thumbnail.
Campaign Content: Image selection improvements
- Improved scraping of advertiser website images to improve campaign building experience.
- Website images are now prioritized over third-party image providers, making it easy for you to capture the best images for the campaign.
- More relevant images are selected and stored in a library at the advertiser level.
Platform UX:
- Campaign Status and Ad Status have been split to provide a clearer view of campaign health.
- You can read more about the new statuses in this article on our Help site.
- Meta Ads now have previews for WhatsApp.
- Google PMax ads now have previews for Discover, Gmail, Search and Display.
- Google PMax is now available on the reporting as a top ad type in the report download.
Rest API: Continuous Improvements
- Updates to Advertisers endpoint
- Now allows searching by external id.
- Now returns details on how many campaigns exist for that advertiser, as well as how many campaigns were active in the last six months.
- Conversion details endpoint added.
