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Dear Partners,
September has been another busy month at Leadzai. We are excited to detail the latest product improvements below!
Meta Video
Leadzai can now place Video Ads on Meta! Below are some important specifications:
- With this release, this feature is only available when choosing the Manual Creation option. Support for Automatic Creation of ad copy coming soon!
- You may select an image for the thumbnail. If not selected, Meta will select a frame from the video.
- Specifications: MP4, with a 1:1 or 16:9 ratio.
Meta Unification
Previously we only delivered ads to Facebook and Instagram - now we are placing ads on the entire Meta network: Facebook, Instagram, Whatsapp, and Messenger networks.
- This update allows your customers to gain the benefit of Meta Ad’s entire ecosystem.
- This allows Meta to optimally balance your customers’ ad placements. Meta’s machine learning dynamically optimizes spend across all platforms in real time — ensuring traffic where performance is strongest.
- When Meta is selected, Leadzai will create ads for all platforms.
Business Name for Ads
Aligning field length between Business-level and Campaign-level fields
- 25 character limit now applies to fields across Business and Campaign level
- This change is to align with the Google Ads requirements.
Keyword Pauser
Users may now pause/resume single keyword or many keywords in bulk.
- Paused keywords will now be shown in amber (yellow) instead of blue
Preview of what’s coming soon:
- Support for PMax campaigns!
- Ability to specify placements on Meta
- Improved fetching of Areas of Interest on Meta
- Revamped Campaign Report download
We look forward to walking you through these new features and hearing your feedback!
Best,
The Leadzai Team
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