A Day in the Life Of
9 min read
Campaign Managers: they are the saviours of the day when your campaigns are in trouble. Oh, you’ve never heard of them? Well, then it’s time to find out!
Campaign Managers: they are the saviours of the day when your campaigns are in trouble. Oh, you’ve never heard of them? Well, then it’s time to find out! In this new blog post, we will get to know more about the perspectives and challenges that three of our Performance team members face every day. Let’s start!
First of all: what is Performance Marketing?
Performance marketing is the field of Online Advertising responsible for optimising online campaigns. This service is provided by marketing and advertising companies to clients that want to make sure they have results.
The professionals who optimise the campaigns, the campaign managers, develop a series of actions (like changing the ad copy or keywords) that make sure the ads run inside the goals that were set initially, e.g. a specific number of clicks. These actions are implemented through data tracking and measuring after understanding the indicators that are ruining the ads’ performance.
Campaign Managers are of a great deal of importance because they are the ones who optimise Leadzai’s partners’ campaigns. Besides that, they are the ones responsible for the support part: answering the questions of the small business owners who resort to our chatbot, when they have doubts about their campaigns’ creation.
Now that you already know what Performance Marketing is all about, let’s get down to business! To help us understand what this position involves, we count on the help of three team members: Pedro Faria, our current team lead Campaign Manager, Eduarda, one of our mid Campaign Managers, and Ana-Lia, our internee Campaign Specialist.
The Performance Team starts their day at 10 AM with a meeting that lasts about half an hour. According to Pedro, they start working earlier but that video call is the moment all the members look at the different platforms and distribute their tasks for the day accordingly.
First, they start by opening Hubspot. That’s where the team checks the volume of support that is necessary and distributes it through the members of the team.
Secondly, it’s time to open Data Studio to check on the performance of yesterday’s campaigns. Is the team delivering the necessary clicks (budget fulfil)? These are some of the questions answered after checking the reports created by the Data Science team. If the answers aren’t as positive as expected, the meeting is the right moment to define a strategy for the day that will meet the team’s expectations.
Next, and just like it happens with the tech teams, Jira is the tool where they see if there are tickets to solve. In the Performance Team’s case, tickets are specific problems that are identified in the copy and URLs of the campaigns.
At the end of the meeting, the team has a quick chat to understand if someone needs help with current tasks. If they do, they’ll arrange a space in their schedule to help their colleague. If not, the meeting will end and the day of work will continue.
What I see is everybody is always motivated at work and this helps other people get motivated. This is the place where I’ve seen the most motivated people. — Eduarda
Raquel is the Head of Ads Strategy of the Performance Team, which means she is the team lead. Right after her, there are the campaign managers — Pedro, Vítor, Eduarda, Tânia, Luiz, Ricardo, Mariana, and Duarte — and the campaign specialist interns, Ana-Lia, Frederico, and Jorge.
The key accounts are split within the team, which means that each person is responsible for the campaigns of a specific client or partner. At the moment, the performance team works mostly in small groups: Eduarda and Frederico are responsible for the Belgium partners and Vítor, Jorge and Tânia work together on our Spanish clients. Pedro handles by himself our Latin-American client but teams up with Ana-Lia to work with our biggest Portuguese client. Duarte, Mariana, Luiz, and Ricardo just joined the team two months ago and are responsible for working with a Portuguese client.
Each team member has their challenges, relating to the professional experience they have and the position they occupy in the team.
In the beginning, I really didn’t know how to lead but I got better, I’m learning. Fortunately, I have good people to lead; they have always been great and very supportive. They helped me a lot. — Pedro Faria
Remote work is addressed as a big perk at Leadzai by our performance team. Because of it, Pedro can work in the place he lives in, a beautiful village in the North of Portugal called Caldas das Taipas. On the other side, Eduarda, who usually works in Lisbon, at her home, loves to attend the new office once in a while because she enjoys the space and hanging with her colleagues.
Our campaign manager also changed her perspective about working remotely after joining Leadzai: before she thought it was difficult to concentrate and do her work properly at home but the experience showed her otherwise. The flexibility of working from wherever you want and asynchronously, allowed her not only to deliver what was expected of her but also to be able to attend doctor’s appointments and other personal tasks that in a regular job won’t be possible.
Pedro also told us about two initiatives that he values very much in the company and that is very useful for the integration of the team:
Last but not least, Ana-Lia, Eduarda, and Pedro all highlight the good work environment on and off work: just like in other A Day in the Life Of… blog posts, the fun team-building events couldn’t help being mentioned, of course! According to them, at Leadzai everyone is very nice and in a good mood, available to help, and motivated.
The three campaign managers also agree on the fact that the company really cares about them as people, not only as employees. When asked this question, Ana-Lia shared she felt very cherished by the company as a whole. Her thoughts on her experience were so warming, we just can’t help but conclude this article with her exact words, in first person:
It’s been amazing, it’s been an incredible ride. Beyond expectations. Everyone in the company is very nice so I think Leadzai is a marvellous place to work so come and join us. The flexibility, the core of the company, the culture, the product, the unlimited vacations… It has so many good things. I’m very happy and I need to share this happiness with everyone around me. I really, really mean it. I want everyone in the world to work with Leadzai because if they are as happy as I am, everything is right.
Are you a Campaign Manager and would you like a new challenge in your career? Then Leadzai is looking for you! Join our team here.
The latest on Leadzai, industry news, interviews, technologies, and resources.
Artificial Intelligence is having its moment. Never before have we had AI involved in so many aspects of our lives - neither we nor many businesses around the world: companies are also already taking advantage of what AI has to offer! But in what ways are small businesses using AI tools in their marketing efforts?
In honour of International Women's Day, we've given six female team members voice to shed light on how is it to work in tech today. How did they start working in this field? Who were the mentors that inspired their careers? What skills do they believe are essential to developing? Get ready to be inspired!
Select how you want to acquire your customers
Choose how many new customer you want
Start growing your business