Privacy & Cookies Policy

Please read this Privacy & Cookies policy carefully before using our site.
Effective Date: September 1st

1. Who we are
References to “we”, “our” or “us” in this privacy and cookies policy (“Privacy & Cookies Policy”) mean Advertio, S.A., a limited liability company registered at the Commercial Registry Office under registration and tax number 514.339.098, with fully subscribed and paid-up share capital of € 60,046.89. Our registered office is at Parque de Exposições de Aveiro, S/N, Av. Dr. Manuel Almeida Trindade, S/N 3810-164 Aveiro. You may contact us at

For the purposes of data protection laws, we are the “Data Processor” in respect of the personal information collected through our website located at (“Site”).

2. Scope
We collect certain information through our Site, including through the products and services provided on the Site. This Privacy & Cookies Policy lays out our policies and procedures surrounding the collection and handling of any such personal data that, on its own or jointly with other data, can be used to identify an individual user or that could be used to contact or locate a natural person or to identify an individual in context (“Personally Identifiable Information” or “PII”).

You directly provide us with such PII when you use our Site or services or interact with us by, for example, creating an account or contacting us for support. The PII we collect includes, inter alia, identification data or contact data and information depending on how you interact with us. We describe this in detail in section 3 of this Privacy & Cookies Policy.

This Privacy & Cookies Policy applies only to our Site and to the products and services provided in our Site. It does not apply to any third-party site or service linked to our Site or recommended or referred in our Site, through our products or services, or by our staff. Further, it does not apply to any other website, product, or service operated by us, or to any of our offline activities.

3. The PII and other sensitive data we collect
We collect certain information through our Site:
- IP address;
- Web browser type and version;
- Operating system; and
- A list of URLs starting with a referring site, your activity on our Site, and the site you exit to.

When setting up an individual account on the Site, it is mandatory to provide, and we will record, the following PII:
- Name;
- Email address;
- Company name and Industry.

In addition, when you become a paying customer, we will consequently record the following PII, regarding the billing information:
- Name;
- VAT Number;
- Address;
- Zip Code;
- City;
- Country.

Further to the above, you may optionally provide us with, and we will consequently record, the following PII:
- Photo,
- Personal social network profiles.

In addition to the above, we collect and process, on an anonymous basis, data related to the use of our Site, such as the pages visited, the time spent on each page, etc.

In order to provide the service to our customers, our Site also collects the following information:
- Target URL.

Please make sure you are authorized to share all the information provided to us.

4. Our use of PII
ll personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) and with other European and Portuguese laws regarding the protection of personal data of natural persons. For more details on security see section 6, below.

We use your PII to personalize your experience on our site, to create your account, to communicate with you about products and services we provide, to provide you with news and for billing purposes. We also use your PII to the extent necessary to enforce our Site’s Terms and Conditions and to prevent imminent harm to persons or property.

We use statistical data and information collected by cookies to understand the way our Site is used and our visitors’ preferences. Please note that we are the owners of the anonymous statistical data related to the use of our Site and we may use such anonymous data for statistical or commercial purposes.

Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:
- You have given consent to the processing of your personal data for one or more specific purposes;
- Processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering a contract;- Processing is necessary for compliance with a legal obligation to which we are subject;
- Processing is necessary to protect your vital interests or the interests of another natural person;
- Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

5. The cookies we collect and the use we give them
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a “Device”) browser from a website’s computer. It is stored on your Device’s hard drive. Each website can send its own cookies to your browser if your browser’s preferences allow it, but to protect your privacy your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Cookies give us usage data, like how often you visit, where you go on the Site and what you do.

We use cookies so that our Site can remember you and provide you with the information you are most likely to need, and also to compile statistical anonymous information. Please note we collect certain information from all users, including web visitors who simply peruse our Site.

We may also use third-party cookies (for example, Google AdSense and DoubleClick) and Web beacons on our Site to deliver advertising displayed to you on third-party sites. We may also use cookie information to know when you return to our Site after visiting these third-party sites. Additionally, we may also use analytics services (such as Google Analytics, Optimizely, ClickTale, New Relic, and others) to help analyze how users use the Site. It is possible to opt out of the use of cookies for advertising targeting purposes by visiting

Similarly, to cookies, we may also use “web beacons”. Web beacons are used as a mechanism to help us track your visits to our site and whether or not you open our emails. The pages of our Site and the emails we send you may contain web beacons. In addition, we may use several third-party services that embed web beacons on our site for similar tracking purposes. These third-party services are used to provide additional features to users, such as the ability to share content on our site with your social network.

In the table below, you can find the cookies and web beacons that we currently install on your browser or Device, its purpose and max lifespan:
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Please be aware that users have the opportunity to set their Devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. To learn more about cookies, what they do and how to manage the information they collect about you and your usage of the Site, please consult informative sites such as

Please be aware that blocking all or some cookies may affect the functionality of our Site. Kindly consult the chart above for the relevance of the cookies we use.

When accessing our Site, you will be alerted that we use cookies and that by continuing to use the Site we assume that that means you consent to the installation and use of cookies. Should you not agree, please block cookies on your browser or cease to use the Site.

6. Protection of PII and other sensitive data
As owners of a web product, we take PII security very seriously. The following list is a non exhaustive list of security controls we implemented to protect our infrastructure, our product and your PII:
- We only allow communications to our servers, that host our product and site, through a secure channel (HTTPS) using TLS. HTTPS allows for the authentication of the visited website and protection of the privacy and integrity of the exchanged data;
- All of our infrastructure is hosted in one of the top cloud providers, where security has been scrutinized. We use managed services supplied by the cloud provider to the highest possible extent.We also use their security features and controls, to segregate and monitor our service networks, for audit logs and for security event management. The frontend, backend and database servers use private and segregated networks controlled by security groups.

We also follow the best security practices, including (but not limited to):
- Principle of the least privilege (to access our systems and data);
- Encryption of sensitive data at rest;- Server hardening and security updates;
- Requiring 2-factor authentication to access our systems;
- Central logging;- Secure Software Development Life cycle, including periodic security assessments (manual and using 3rd party tools).

Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to us data via the internet.

7. Third party access to your PII
We give or may give in the future certain independent contractor’s access to PII (“Data Processors”). No Data Processor will be retained without first entering into contracts in which they agree to protect PII using procedures reasonably similar to ours and will only process PII in accordance with our instructions.

We may also disclose PII to attorneys and investors bound to confidentiality restrictions and to law enforcement authorities, courts and public regulators, whenever such is required by applicable legislation.

Finally, we may share PII in connection with a transaction of all or substantially all of our assets.We are entitled to use and share anonymous statistical data regarding the usage of our Site to third parties for any purpose we deem suitable.

8. Your rights
Before your account can be activated, you will be required to confirm that you have read and agreed to the Site’s Terms and Conditions and taken knowledge of this Privacy & Cookies Policy.

You can access and change any PII we store by contacting us directly at the following e-mail address: The access and correction of your PII is free-of-charge. You acknowledge, however, that all PII you provide must be accurate and updated.

You may also oppose, at any time and free of charge, the use of your PII for direct marketing or any other form of commercial use. Should you wish to do so after receiving an e-mail or SMS from us, we will provide you with a simple option to opt-out or remove yourself from our marketing directory. You may also, at any time, withdraw your consent to our processing of your PII whenever such processing is dependent on consent (however, this will not affect the lawfulness of the processing based on consent before the withdrawal). This may be done simply by sending us an email to

Furthermore, you may at any time request that we delete or limit the PII we hold related to you. You may also request the portability of your PII in accordance and within the limits of applicable law. It is your right to also request that we notify third parties with whom we may have shared your PII and also request that they comply with your instructions.

Should you wish, you may file a complaint with a privacy regulatory body. In Portugal, the entity responsible for enforcing privacy law is the Comissão Nacional da Proteção de Dados.

9. Where we store your PII and for how long
All the PII regarding our users is stored on secure servers located within the European Union. We will inform our users should we eventually change our policy.

Our objective is that our users have a long-lasting relationship with our Site, even if visits are not very frequent. We will store your PII for three years following your last interaction with our Site. Prior to closing your account, we will notify you asking whether you wish to maintain your account active.

10. Amendment of this privacy & cookies policy
We may change this Privacy & Cookies Policy at any time by posting a new version on this page or on a successor page. The new version will become effective on the date it is posted, which will be listed at the top of the page as the new Effective Date.

For any clarification regarding our Privacy & Cookies Policy, please feel free to contact us at