Our insightful blog

Women at Leadzai: find out what it's like to work in Tech today

In honour of International Women's Day, we've given six female team members voice to shed light on how is it to work in tech today. How did they start working in this field? Who were the mentors that inspired their careers? What skills do they believe are essential to developing? Get ready to be inspired!

Rita Pereira

March 8, 2023

4 Quick Tips to Write Online Ads That Work

You know you need to create ads that work but don't have the time to apply best practices to promote your business online? In this blog post, we will quickly show you four tips to help with the copy in your ads. That's right: you'll learn four techniques to gain more customers. Let's get started!

Rita Pereira

February 15, 2023

Ask our Lead Developer: António Maltsev

Get to know our Lead Developer and Head of the Research and Development field a bit better. What does he love the most about his work and which are his daily challenges? If he had to choose between cats and games… which would he eradicate from the face of the earth? Discover all answers here!

Rita Pereira

February 7, 2023

Following his Board appointment in September of 2020, Luis Baptista-Coelho becomes Leadzai's President & Chief Revenue Officer

João Aroso

February 1, 2023

Selecting the Right Goals For Your Campaigns  – a Leadzai Beginner's Guide

Do you wish you could create ads specifically suited to your business needs? Well, Leadzai has arrived to help you out with that! In this new article, we will guide you through all the goals Leadzai presents to help you create an effective ads campaign. Let's start!

Rita Pereira

January 24, 2023

7 Terms You Need To Learn When Creating Ads with Leadzai

Are you a small business owner? To smoothen and streamline the creation of your ads, this article collects seven of the main terms you will encounter when generating your ads on Leadzai. Are you ready to start? Let's go!

Rita Pereira

January 11, 2023

12 Mistakes You’re Making on Your Website (and how to avoid them)

From image and copy sizes to SEO-specific terms, our Performance Team recognised 12 different mistakes that are recurrent in many small business websites. To help you out, we have gathered all of them in a full list and addressed how you can avoid them. Let’s start!

Rita Pereira

December 20, 2022

International Volunteering Day: Sean's experience in Kenya

To highlight this day, we invited Sean Diacono, our Data Scientist, to tell us a bit of his most recent adventure: a one month volunteering experience with the Right2Smile organisation, in the village of Olasiti, in Kenya.

Rita Pereira

December 5, 2022

What is a Lead — and why is it important for your business

For our first blog post published after our rebranding, we will start telling you more about the concept our company was renamed after: Leads!

Rita Pereira

November 28, 2022

A Day in the Life of a Campaign Manager

Campaign Managers: they are the saviours of the day when your campaigns are in trouble. Oh, you’ve never heard of them? Well, then it’s time to find out!

Rita Pereira

October 17, 2022

Ask our Chief of Staff: Mariana Machado

‍When working at Leadzai, it’s impossible not to know Mariana, our Chief of Staff! Why is she so fascinated with words? Why did she decide to join Leadzai? What are her biggest challenges as a Chief of Staff? Why is Slytherin the best Hogwarts house? Let’s find out everything right away!

Rita Pereira

September 26, 2022

Meet Leadzai

Now, Advertio is Leadzai and we can’t wait to continue building a more democratic digital market, where businesses pay for results, and nothing more. 

João Aroso

September 14, 2022