How should you take advantage of the mobile opportunity?

New generations - Generation Z and Millennials - use mobile phones more than ever before, not only for social media interactions but also for activities such as shopping, chatting, researching. This creates the need to optimize contents for mobile usage and mobile display.Some features used to reach the desired customers are only mobile available or easier to perform using a mobile device. Not including this features in a marketing strategy means getting caught behind and not taking full advantage of the available technology.

How LinkedIn can help you promote your business.

If you own a business, chances are that you already have a Facebook page or even an Instagram account to promote your brand. These social media accounts are usually the first ones to be created by any business owner, which makes sense as they are the ones with the largest audiences.

How ad placement can influence a campaign’s success

When creating an online campaign, keep in mind that ad placement is as important as the ad creation itself.

How does Social Media affect SEO?

It’s impossible to know Google’s algorithm but by case studying we’re able to understand the implications of the social media presence in web search ranks.According to Searchmetrics, the websites which are higher in Google’s rankings have more social media presence than other web pages which doesn’t mean that one causes the other or vice-versa but it is a useful piece of information to start from.

How are Small Businesses using AI in their Digital Marketing?

Never before have we had AI involved in so many aspects of our lives. But in what ways are small businesses using AI tools in their marketing efforts?

Have you heard of Bing Ads? Here’s what you should know

Bing isn’t the world’s largest search engine, but make no mistake: people use this Microsoft tool every day to search online