Dear Partners,
As July draws to a close, we're thrilled to share our latest feature releases!
4 Improvements to Pulse Check
We continued to improve the PULSE CHECK dashboard with feedback received from you! We have added more details to the tables, such as:
- Campaign Status - you’ll now be able to filter out from paused/archived/cancelled campaigns
- Period Progress - so you can understand how much of the 30-day budget period has the campaign gone through, and relate to the percentage of budget that has been fulfilled.
- CPG - Cost Per Goal
- Network problems now visible in all tables
Reminder: where and how can I use it?
Pulse Check was released as a Public Beta. To enable the Pulse Check:
- Navigate to your user profile in your Leadzai Account
- Select Beta features
- Toggle “Pulse Check” to ON
Other features in July Release:
- Improved Keyword Detection
- This feature merges refined LLM-keywords for a business with specific keywords identified from all product and service webpages of the given SMB website. This process will improve cost per click pricing accuracy for the campaign.
- Improved Campaign Pacing Formula
- In addition to constantly evaluating recent history for better pacing and performance, the formula now accounts for goals distribution for the remaining budget period and adapts every day. By this improvement, we are now able to spend the budget more efficiently throughout the 30-day budget period.
- Budget Estimator
- The tool was adapted to estimate only based on phrase match type keywords, instead of broad, so we are more in-line to what is created later on the campaign.
- Additionally, it is now rebased on Andorra, which means the estimations are more coherent to what is defined on the automatic ads creation stage.
- It now benefits as well from the above feature “Improved Keyword Detection”
- Improved Date Ranges on the Campaign Level Dashboard
- Added new date range options to focus on most common sales needs: this year, last year, and last 365 days. This will make it easier for sellers to compare the performance from actual versus previous year.
- Added new date range options to focus on most common sales needs: this year, last year, and last 365 days. This will make it easier for sellers to compare the performance from actual versus previous year.
- UX Improvement
- When a campaign has more than 1 Ad Group, they appear collapsed to keep the view simple and organized.
We are excited to bring you even more features designed to enhance your experience with Leadzai and help you achieve superior results. Looking forward to having your feedback.
We will be back next month with more updates!
The Leadzai Team
