With so many people using social media nowadays it can be difficult to stand out and get noticed online.
Day after day Instagram is reaching higher ad spend values, overtaking big players, above all due to small companies’ launching new products, as well as the growing number of users on this social network.
Managing the social media accounts of any business is a lot of work. Not only do you have to create engaging content and great visuals; you also need to consider the best timing for each post and on which social media networks.
What type of social media posts should I be writing? How can I create original content every week? These are questions I get asked a lot and although I don’t have a unique answer, I’ll try my best to provide a few tips.
I’ve talked previously about how people are visual beings and how important it is to choose engaging photos or videos when posting online. We live in a world where everyone is online most of the time and the amount of content we’re exposed to is ever increasing, which makes it harder to separate the things we care about from the things we don’t.
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